Discussion on Professional Ethics in the Testing Machine Industry

This afternoon, our company's marketing department held a meeting, which mainly focused on analyzing and discussing the typical chaos that has occurred in the Jinan testing machine industry recently. Through these events, we will make our company's response strategies and also reaffirm our company's service principles.

Recently, some friends in the industry have reported that their cooperation with a testing machine company in Jinan has caused a very unpleasant situation. They purchased a certain series of testing machines produced by their testing machine company. The first two purchased testing machines had just been debugged, and the customer was preparing to purchase another one. However, this manufacturer directly asked their sales personnel to sell them directly to this end customer at a price far below the market price. This dealer and our company's sales personnel were very indignant when they talked about this matter. The behavior of this testing machine company has made the dealer very puzzled. This two faced, harmful and self serving sales method is indeed a major failure in the industry, and can even be said to be a major flaw. Disrupting the bottom line of business ethics in the market.

  In response to the behavior of this testing machine manufacturer, as the direct manufacturer of the testing machine, we further reaffirm our principle of leading the testing machine company and the company's consistent purpose: 1. We will not compete with distributors for orders or do anything that violates market business ethics. We are a mutually beneficial whole with channel partners. 2. When encountering end customers who purchase machines through distributors for secondary purchases, we must first communicate the business situation with the distributor at that time. 3. The marketing department personnel of Jinan Liling Testing Machine Co., Ltd. need to target the end customer market, develop new and representative end customer markets, and explore new channel partners in various fields, rather than competing with existing agents to grab common customers. This foolish sales approach that harms both parties is not adopted by our marketing department personnel. 4. Establish a reporting mechanism for the end customer market, effectively avoiding the situation of signing contracts with agents.

The bottom line of market business ethics is to adhere to it, and to destroy and trample on it for the sake of immediate small profits will ultimately lead to a great failure for the enterprise. Honesty wins the world, and we strive to build a trustworthy brand of mechanical testing machines. This is the long-term goal of our leading testing machine Co., Ltd.